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Erin is a fun-loving, spunky gal who’s #1 hobby is finding all the gems at the thrift store. Like, tell me if you relate: you tell your SO you're going to stop into the thrift store for 5 minutes, but then you're a handful of clothes deep 30 minutes later...
She’s just here for a good deal, ya know? And she’s never met a thrift store she hasn’t liked.
She first made a Poshmark account all the way back in 2013 to clear out clothes from her closet. About a year ago, she started getting serious about selling on Poshmark and began reselling as a side hustle, hitting her local thrifts after clocking off from her full-time marketing job.
Throughout the past year of reselling, she’s used Instagram to leverage her Poshmark business in a big way, which you’d expect from a full-time marketing queen. Her overall Instagram strategy is to plan ahead as much as she can. She’ll take photos sometimes a couple weeks out and wait to post them when the day feels right.
I love how relatable and light-hearted her content is. She’s a funny gal, and her sense of humor shines through on her Instagram account in a genuine way. She tries to bring funny and useful content to her audience, she told me, but above all, she really just tries to be real and authentic.
Instagram has helped Erin drive traffic to her Poshmark closet, but most importantly, it’s been a way for her to form connections with other Poshers. “It’s such a good community to be a part of!” she said.
Erin also uses Instagram as a resource to learn about new reseller brands. She’ll follow Poshers on Instagram who share their thrift hauls and are excited about their thrift finds. She would have never known about labels such as Zimmermann, Erin said without the Posh community on Instagram.
Ok, so how does Erin balance Poshmark with her full-time marketing job?
I asked her if she has a specific schedule or routine for Poshmark tasks: “Usually I take 2-3 days a week to focus on Poshmark. I make sure to take one task at a time that I had planned. If you try to do it all in one day, you can get overwhelmed!”
She also suggested planning out your reselling tasks in accordance to your productivity level, or how you work best, which I’ve been trying to do recently! You work so much more efficiently when you’re doing something that is fun and engaging to you.
Erin is typically sourcing 2-3 times a week. She starts with bags, then shoes, tops, dresses, and last denim (which is her least fav because of how hard it is to search through). She avoids going on the weekend, feeling like it’s way too crowded and kind of a waste of time.
I asked her about brand vs. style: which she thinks is most important with reselling. Sourcing by brand, as long as comps are good, is a good way to go, she answered. Going through her cart and looking up comps is super important to her, because she’ll sometimes find that a certain style from Free People, for example, is oversaturated on Poshmark and not selling for much. So brand first, style second.
Oh, and Erin is against death piles (she’s credited this tip to her friend Emily Munn). She’ll wash and list her new items ASAP, like as soon as she gets home. Her unlisted items go in a basket, so she says that if they’re not listed, it’s literally just money sitting in a basket. “Ever since I’ve listed everything I’ve had, I’ve had more money,” she said.
Her #1 tip for you is to branch out and not be afraid to put yourself out there, which I 100% agree with. Social media is such a great way to introduce yourself to others, get traffic to your closet, and build a supportive community! Reach out to people, start a YouTube, do a sale, post an Instagram, she says. “Don’t be afraid to try new things! Go LIVE, promote a sale, collab with others, feature a giveaway, there are a ton of possibilities.”
Connect with Erin!
