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If you haven’t had the pleasure to get to know Coco, the face behind colorresale, you are missing out. Coco was one of my roommates for PoshFest, and she’s the kind of person you just want to be around all the time, ya know? I remember going out to dinner one night, and I was about to ask her if she wanted to go downtown afterwards:
Me: “Do you want to--”
Coco: “Yes!”
She’s just, like, always up for a good time, and more importantly, always there for you and always rooting for you.
Coco also has this amazing super power of being able to just instantly connect with people. Both IRL and online. She can make you feel so special and warm just with words on a screen.
I recently chatted with her about how engaging with people on Instagram and Poshmark can create repeat customers and drive sales. She gave me some juicy tips, and I’m sharing it all with you!
About Coco
Coco's Selling Strategy
It’s not just engagement alone that drives her sales. Coco shared she uses seller reports to analyze her data (she uses Sarah’s seller report HERE). Knowledge is power. She dives into her numbers to figure out what category of clothing she’s selling the most, what sizes, what brands, and more. Ya gotta give the people what they want, ya know?!
She takes time to get to know her customers. There’s a handful of repeat customers who she recognizes by name, and she can tell you off the top of her head what size they are and what their style preferences are.
To ensure a great customer experience, Coco prioritizes timely shipping and pretty packaging. And she does have all the cute packaging. Colorful and neat. Super neat. Like crisp folds of tissue paper, tightly sealed with a branded sticker. Anyways, she admits that she doesn’t always have time to make each Posh package perfect (same). Same-day or next-day shipping is her #1 priority, cute packaging 2nd.
Coco's Secret Posh Tip
Her real juicy tip is to individually reach out to Poshers who likes an item in her closet. She’ll sit down and scroll through the likes section of her Poshmark notifications, sharing the item in a bundle to the Posher who liked it, and leaving a personalized comment (see video below for a demo).
No copy/paste comment (guilty). Quality over quantity, she says. She’d rather spend 10 minutes really personalizing a message and engaging with one customer then copy and paste a message to 10 accounts. “Humans crave personal connection.”
Coco does this about three times a week for half of her baby’s nap time, about 45 minutes. Try it out as your schedule permits!
Coco on Authenticity
So I asked her, like you seem SO warm and bubbly and personable online - how!? I know a lot of us are IRL, but I feel like there can be such difficulty in translating this successfully online.
Of course, she’s like, just be your authentic self. And it’s true--we shouldn’t strive to be more warm and bubbly online if that’s not who we are. Being this way doesn’t mean more followers or sales. Being your authentic self does.
Coco joked about if she was in a blazer with her hair all up and professional, her followers would immediately sense the inauthenticity like, “Girl, what are you doing in that blazer? I know your hair is not all up and braided like this!”
She admitted she thought she had to present herself a particular way in order for her Instagram and Poshmark to be successful. It’s easy to put your Instagram account in a box, or to feel like your Poshmark closet has to be this cookie-cutter version of everyone else's that you see. It’s so easy to say authenticity is what is going to lead to real connection, real followers and real engagement, but it’s actually pretty hard to live out! As Coco pointed out, though, it's the people who are able to portray their true selves on Instagram and Poshmark that are really thriving.
Engaging With Others
So what’s one thing we can start doing right now to better connect with others online? Coco says to start with the golden rule: treat others the way you want to be treated. At first I was like, huh--okay. But actually, this is what all the “How To Increase Your Instagram Engagement” articles are about. Spend time liking and commenting on other people’s Instagram posts, and engagement on your own content will follow. “It’s not like tit for tat,” Coco said, “but it kind of is.”
Connect with Coco!
♡ Poshmark
♡ YouTube
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